Assignment 27A- Reading reflection no.3

Assignment 27A- Reading reflection no.3

I chose Inbound Marketing by Brian Halligan

• The general theme of the book is about how marketing has drastically changed in the last few decades. We use a different set of tools is this marketing world now. It is important to shift focus to social media and up your online presence.
• This book really connects with my major, which is marketing. It enhances what I have learned in my marketing classes and what I have learned in the marketing industry. It connects to ENT3003 because it shows that marketing is very important aspect to entrepreneurship because without it consumers will not know about your product
• I think a great assignment would be to have students create a social media account for a fake company and design branding and create posts in order to increase awareness of the brand. As well as creating posts that are meaningful and effective for the company.
• My biggest “aha” moment when reading the book would be that as I was reading the book I started to wonder what the next shift in the marketing world would be. Will social media be forever? Probably not. What is going to the be newest innovation in the marketing world and how can marketers stay on top of it? A book seems like a difficult way to stay on top of these things because they become out of date so quickly.