Assignment 15A- Figuring Out Buyer Behavior #2
After I conducted my interviews, I found that I had realized some different aspects of the opportunity for my product that I hadn’t thought of before. My interviews definitely gave me a different view of what customers would want and what business’ would want.
Customers would seem to want a product that would quickly and efficiently dry off their hands. Those that I interviewed said that they agree that having to use multiple paper towels to dry off hand can get very irritating. All of the people understood that this would be more geared for business rather than in your home, but some thought that would be useful as well.
From a business perspective some of those I interviewed were skeptical about whether business’ would want to make an investment in this product if it doesn't fully impact their business functions.
From my interviews I have found that overall I need to make sure I appeal to business and make a good argument for why this would be a sound investment. I should further try to conduct an interview with a small business owner and see what their perspective would be on the product.
